I was initially hired on as a contractor with CVS for a 3-week project, and then was extended indefinitely to partner with the Enterprise UX Strategy team. Much of my work was focused on defining the undefinable, and educating on a new pathway forward as CVS sought to integrate and streamline their enterprise and digital presence. In this role, I used skills including: wire framing, design, prototyping, research, copy writing, project management, copy editing, presentation and communication.
UX Strategy Presentations
Dashboard Pattern UX Strategy in Digital Products
Led Executive UX Strategy team's efforts to define, communicate and educate senior digital leadership and UX stakeholders on digital dashboard best practices.
Copywriting, Presentation, Strategy, Design
Building a thriving digital ecosystem
This work was key to educating UX stakeholders and senior leadership on why creating an integrative, holistic, digital ecosystem would best serve customers and the CVS Health brand.
Copywriting, Research, Strategy, Communication, Presentation, Miro
UX Design & Strategy
Led wire framing, strategy and communication for the recommended redesign of the CVS Health's Landing page. Previously, the experience had been fragmented. This redesign showed how multiple products could co-exist and leverage each others' strengths by being on one page.
Design, Wire framing, Strategy, Communication, Presentation, Miro
